Behavioral Insights in the Era of AI

Helping businesses, governments, and international organizations improve decision-making through behavioral economics, consumer insights, and evidence-based strategy.

About

Paras Panjwani Global Consulting is the official practice of Paras Panjwani, a behavioral Scientist & author providing behavioral insights to businesses, governments, and international organizations. By combining insights from behavioral economics, psychology, and decision science, he helps organizations better understand human behavior, improve strategic decision-making, and design more effective products, services, and policies.

Every engagement is grounded in research and tailored to the unique behavioral challenges faced by organizations. While the primary focus is on helping businesses create measurable value through behavioral insights, consulting services are also available for public institutions and international organizations.

Governments

Applying behavioral insights to public policy, citizen engagement, service delivery, and institutional decision-making.

International Organizations

Supporting international institutions with research-informed behavioral strategies for development, governance, and social impact initiatives.

Businesses

Helping businesses understand customer behavior, improve decision-making, strengthen products and services, and drive sustainable growth through behavioral economics.

Who We Work With

Two business partners shaking hands in agreement.
Two business partners shaking hands in agreement.

Areas of Expertise

Consumer Psychology

Organizational Behavior

Public Policy & Governance

Behavioral Strategy

The Behavioral Council

The Behavioral Council is an invitation-only forum that brings together leaders from business, government, academia, and international organizations to exchange ideas on behavioral economics, decision-making, and public policy. Through discussions, roundtables, and future conferences, the Council aims to bridge research with real-world practice.

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Let's Work Together

Whether you're looking to understand customer behavior, improve organizational decision-making, explore behavioral research, or discuss public policy challenges, let's start a conversation.